How to build a strong personal brand?

March 09, 2022

In today's era of too much personal branding, the best entry point is to deliver an extremely simple and effective message, condensing the personal brand into a personal hashtag.

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In today's era of too much personal branding, the best entry point is to deliver an extremely simple and effective message, condensing the personal brand into a personal hashtag.


Iris, the founder of positioning theory and the world's top marketing strategist, said in "The 22 Rules of Branding": Brands should strive to occupy a word in the minds of consumers.


Narrow the focus and your brand is stronger, and to build your brand you have to believe in one principle: less is more.


Keep only the most important differences and delete the rest. In our society, people like to be insatiable, to be big and well-rounded, to show all their characteristics and abilities.


Actually, think about it: if you want to show everything, that means show nothing. All abilities are your feats, which means you have no feats.


In an age of scarce attention, features are easier to identify than colors. This is a visual identity. Find a feature of yourself, form a label, and zoom in infinitely. This is your personal brand.


So before your brand is seen as visionary and unique, we should focus on being the number one or segment leader.


If you want to focus, then you need to find your high-value proposition. Who do we know today without multiple abilities?


A high-value proposition is finding one of your many abilities and things that you are good at that can be amplified and generate the most value.


In other words, high-value positioning is a positioning that can bring you higher value returns under the same ability. It might be abstract, so let's take a few examples:


For example, if you're a designer, in addition to your job, you might want to make some extra money to build your brand. Your requirements for personal work are simple, such as poster design, logo design, web design, etc., etc.


This is because the positioning is not clear and there is no clear high-value positioning.


Think about it, you accept everything, how do you position yourself?


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