1. It has independent characteristics. It is best for independent brands to have core technology, certain non-replicability, or certain product thresholds, which will indirectly increase the cost of plagiarism for unscrupulous merchants.
Cosmetics design biochemical technology, such as own product technology, will greatly improve the success rate of creating independent brands.
2. Brands with distinctive characteristics and individual culture need to be differentiated to a certain extent. Pay attention to the founder's feelings in the early stage. The image of the founder is the image of the brand. There must be the spirit of chasing dreams, achieving great achievements, and creating fashion dreams for the brand. To establish a solid, diligent and hard-working image, the founder must have a day of positive energy to create changes for his dreams and make some things develop in a better direction.
3. Brand communication channels, for the positioning of the brand, there must be corresponding communication channels. Not everyone knows this, but you need to know how to target consumers and put every budget into that target group. The creation of an independent brand is a difficult road that requires a lot of investment, time, energy, financial resources, etc., so we must learn to persevere, because the most important thing in creating a brand is the precipitation of time, and continuous innovation and pursuit to help customers and society. .Create value.
